Positives:
- fast set up and no maintenance
- shows fairly quickly if there is interest in my idea
- costs money - could milk me dry if I let it
- feeble results (although the only results I've had thus far really)
I am testing the validity of my idea; testing of facebook ad versions is a test within that test. Facebook ads allow for the exposure of the idea to people potentially interested in it.
The idea may be wrong in many ways:
- no photographer would be interested in helping a charity through a photo competition.
- perhaps there are people interested in the photo competition for charity, but not in the age group initially targeted. Maybe removing the age constraints would make a difference - an idea for testing there; like looking for a market for a product - a lesson token?
- I'm not a part of any photo club, maybe they don't run competitions at all? Maybe it's "awards" or just simply displays - I've not done due dilligence, I didn't know the niche I went for. This facebook testing is showing all that.
...must keep reminding myself of this... (tool)
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