Saturday, 4 September 2010

Improvement Metrics

Quest 1:
  • sent 41 friends a message on FB about it. 5 responded - 12%. Sent the messages on the 3rd of October. There were 18 page views on the blog on that day, and 16 the following day, nothing on the 5th.
  • Met 5 group leaders, some of them more than once - one has acted
  • posted 2 updates on FB asking friends to vote - There were 19 page views of the blog on the day of the first update and 7 page views after the second.
  • 10 people voted on the first poll, 2 have voted so far on the second (still open until Sunday)
  • First FB ad ran from 2am on Thursday 14th October 2010 to 2 am on Friday, cost a total of £7.50, was based on CPM, there were 157706 impressions, 28 clicks, 4 likes; average cost per click was £0.27, click through rate (CTR) was 0.02%; Text of the ad was: "Be the hero of your photo club! Participate in the Surrey 2010 Photo Competition. Like us today!"

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